Different ways of Podcast Monetization in 2022

5 min readApr 3, 2022

Just beginning your podcast journey or in the middle of it, no matter what we all expect a reward after putting so much effort into what we do.

Well, we have good news for you. We have 8 ways that will help you in monetizing your podcast.

Let’s check them out!

Direct ways to monetize

Some ways to monetize your podcast directly.

1. Sponsors and Advertising

Sponsorship is the easiest way to monetize a podcast. All you have to do is set a deal with the sponsor.

Many different networks can connect you with the advertiser and it could help you to connect with a large audience. Also for a smaller set audience, you can directly contact the advertisers.

These are a few places that will help you in getting sponsors:

Anchor
Buzzsprout
Transistor

https://www.thepodcasthost.com/monetisation/how-to-do-podcast-sponsorship/

2. Syndicate with YT

This is the easiest way to get money from what you uploaded as a podcast. All you have to do is a post-it on youtube as a video.

First, you have to change your account setting to enable monetization and the rest will be handled by Google.

You don’t have to put in lots of effort, just an image will also work. Also, do detailed research about SEOs for YouTube before starting it.

https://castos.com/upload-a-podcast-to-youtube/

3. Crowdfunding and Donations

You can request your audience to donate money for your podcast. This is the simplest way to earn money. The podcasts that are entertainment-based are great for monetizing in this manner.

The key to this kind of monetization is authenticity and being true to your audience let them know for what purpose you are going to use this money. Be true to them!

You can add some type of donation form to your campaign site and link it to your account.

https://www.weeditpodcasts.com/3-easy-steps-to-accepting-donations-for-your-podcast/

4. Membership

Membership is sort of private and is not available to the public. The listeners have to subscribe to listen to your podcast.

Those who are interested in your content will pay you some sort of money that you will fix to listen to your podcast.

You must have heard the word Patreon, well this will help you get donors for your podcast. You can also reward your subscribers with some content or some sort of perks. This will attract them to buy your membership.

https://castos.com/starting-and-running-a-membership-podcast/

Indirect ways to monetize

Here are some more ways to indirectly monetize your podcast.

1. Courses

Providing online courses is a great way to make money. Since you are an established podcaster people see you as a mentor or expert and will respect you for that.

For example, if you are a person who has expertise in technical stuff, people will come and will be eager to learn from you.

You can use a website so that people can sign up and attend your lesson whether on-call or skype etc.

2. Services

You can provide people with some services that are related to your work.

As I said earlier if you have established yourself as a podcaster. People will consider you as an expert related to your content. They will attract your client as will be seen as your resume.

For example, Fiverr, there are many content creators over there selling their services and making good money. This acts as a bridge between your client and you.

3. Merchandise

Since we all know whenever something gets famous people get attracted and make it a trend. They buy its merchandise and show it off. They buy mugs, t-shirts, stickers etc.

The same goes for the podcast if they love your show they are going to show that love by buying your merch.

It might be some words that you said or some phrases or inside jokes that are related to your podcast and are some kind of symbol of your relationship between your audience and you.

There are many sites available on the internet that will handle your product requirements.

https://blog.bonfire.com/make-custom-merch/

Tip: Always get your merchandise printed according to its demand to avoid wastage or shortage.

4. Public speaking

If you are good or comfortable at public speaking then it will be an easy transition for you. It might seem that the transition from podcast host to speaking in public is difficult but if you are well prepared then there won’t be any issues.

It will help you in getting exposure, will enhance your skills and help you in building public relations.