Does google care about AI content?

This blog contains a section of a podcast — Web3 Digital Marketing Entrepreneur and the opinion of the host is added after that.

Brandon: It’s all about writing for the user, not just writing for the search engines, but providing quality. Content is number one. So that’s always going to be number one to Google. Google feeds off quality content and it has to be original content. It can’t be copied from one page to another. It has to offer value.

Right now there’s a lot of chat talk about AI bots and things like that. And Google even said they don’t care if it’s written by AI or humans as long as it provides value. That’s all that matters is it provides value. I mean, you should go in and rewrite the AI context. It’s not perfect and just machine learning, but Google says they don’t care as long as it provides value.

So whatever you’re putting out there on the website, make sure it provides value. Don’t worry about the search engines. Like in the past, you’d say, all right, I have to put my keyword in here 3% of the time. Nowadays you don’t even need your keywords in there.

I see websites that rank without even having the keywords in there because Google picks up the variations or the synonyms and Google just knows the intent behind your search or geolocation, all these other variables that go into it. So nowadays just right for people. Don’t worry about putting out ten pieces of content for Google, put out one good quality piece for Google and that’s going to be a lot better than ten low-quality content pieces.

So whatever the topic is, not writing fluff or filler content or just adding stuff in there or adding extra keywords in there, just because a tool says you need to put the keyword at the beginning of the sentence, that stuff is where it’s not adding value.

You’re adding value for search engines. But they don’t want that anymore. They want you to add value to people, which means writing for humans, not writing for search engines. And when you write for humans, you have to provide them value of what they’re looking for.

Not add all those extra fluff and layers of text that don’t need to be there because, because you’re like, oh, I need to write 1000 words. It’s like, no, you don’t need to write 1000 words. You need to write the number of words that need to be there for that question. If someone’s searching what’s two plus two? Probably only you need to write maybe a couple of hundred words max. But if someone’s searching, how do I fix my car engine? You could write 5000 words, or 10,000 words pretty easily on that. So it all depends on what the user is searching for and trying to figure out, alright, what provides value.

So give them what they need and then if they want to learn more, you can offer more and offer in-depth articles that go deeper into it. But just really trying to think of if you’re looking for that project or whatever you’re searching on Google, what would you want to appear, and how much content should be there.

And it’s kind of tough, but you got to take a step back sometimes and just think like if I was writing this article or reading this article, how much text necessarily should be there?

And the way to check too is to search for your keywords in Google. Open up all the websites that rank on that first page of Google, skipping over the ads that look at the organic results and see how much text they have on that page. And that will give you an idea.

If everyone’s writing 100 words, then you probably only need to write 100 words. If everyone’s writing 5000 words, then you should probably maybe write around 5000 words. But once it fits all, it’s all about just kind of looking at your competitors, trying to figure out what Google wants you to write, what Google is looking for, and what the reader is also looking for.