Even Santa has a Podcast
Podcast! Podcast! Podcast!
There are a lot of stats going around the world with respect to podcasting space. Don’t you wanna try that out?
You must be thinking about why you should try that out…
Here are the top 4 reasons why you should start podcasting;
You have a passion;
In everyone’s life we will have something to talk about but definitely no one to listen to it. Actually, that was the case in my life :)
So I started a podcast. Then I was able to talk about my passion which is marketing. Likewise, let’s say you are passionate about cars — especially black cars and why it is so attractive.
This might seem like a really crazy thing but there will definitely be an audience for that. One thing you have to keep in mind is you can always explore new options while talking about your passion
You can create a new segment and under that, you can also talk about motorcycles and the new arrivals, etc.
So the way that you can create content and explore stuff is extremely high and flexible and the cost of production is very less compared to YouTube and other video-making platforms.
Easy to Use Platform;
That brings me to my next point on content creation and why is it easier than other channels.
Let’s say you want to create an hour-long video content that too with good quality, you would need a lot of equipment. For example a good camera or a good camera phone, lighting, microphone, etc.
But in the case of podcasting, it is easier to produce that much content in very less time. All you need is a closed space and a good microphone which has a starting cost of $100. There are a lot of portable mics in case you are traveling and interviewing people.
There are platforms like Anchor, Acast, etc. which have easier distribution methodology. All you have to do is record an audio and upload it with the title, cover art and description, and some other details which are pretty much self-explanatory.
It’s as simple as that.
Personal branding
If you are an entrepreneur or a businessman or even an employee who wants to create a personal brand in your own domain. This space will give you a lot of opportunities.
Let’s say you have grown a reasonable number of followers for your podcast then you can run ads and invite sponsors for your show.
The advantage is the sponsor you got for the show will be under your own domain.
Multiple Skill Sets
Podcasting will help you build several skills because it involves a lot of different work to create a single episode.
For example to create a single episode you would need a script, positioning strategy, artwork, editing the audio, marketing the episode, etc.
So for each work let’s say for writing the script you would need to have good writing skills, grammar knowledge, tools to make your writing better, etc. You can use tools like Grammarly to improve your writing.