Evolution of Voice search
This blog contains a section of a podcast — Web3 Digital Marketing Entrepreneur.
Jeff: So according to voice search, once you mentioned that, really curious, how much do you think that will evolve in the future? So do you think that will work? Like a lot of people. I think, Alexa, a lot of this actually popped up in a huge manner in the past few days, in the last year. But what do you think is your vision for these voice searches for upcoming years?
Brandon: Well, I mean, voice search on your phone, just talking to Google, so not using Alexa or any of those other ones, but just going straight into your phone, searching on it. And then you can press a little microphone button instead of typing in your search.
You could say, where can I find the best restaurant in Los Angeles? Before you just type in best restaurant, Los Angeles, but now you can say, where can I find the best restaurant in Los Angeles? It’s a whole different type of search.
It’s now Google trying to understand the human language, and there are always going to be people that speak differently and have words in different orders or have plurals and citizens. And I don’t think there are going to be really spelling errors with the voice to search anymore. But when people just type into the phone, especially if the phones are small, they’re going to have spelling errors all the time, and Google just automatically fixes that for them.
But voice search is not going to slow down anytime soon because everyone has a mobile device nowadays, and that’s connected to everybody. And that’s not going to stop anytime soon because the more people that have mobile devices, the more connected everyone is and the more voice searches that are going to happen and the more new searches that Google has never seen are going to emerge.
And we have to figure out what someone’s actually looking for, understanding the human language instead. Before, they were just understanding keywords. Now they have to understand the semantics of intent, the language, prepositions, and phrases. It’s very, very complicated.
Reach out to Brandon for SEO Expertise.
