How to effectively run a virtual tour ad?

This blog contains a section of a podcast — Web3 Digital Marketing Entrepreneur and the opinion of the host is added after that.

Jeff: I have a virtual tour, and I’m running an ad using that virtual tour, and I say, you can come and visit the store and someone’s clicking the ad. They’re coming to the virtual store, they’re checking it, and after checking it, they are placing an order or even let’s say they have seen something and they just want to buy it offline. So would we be able to track those people that a footfall conversion or an Attribution has happened like this? Would we be able to track using that using Virtual Tours?

Sean: Absolutely. So a lot of the software that we use, Jeff, is integrated with Google Analytics. So you can understand, okay, not only can we cookie and get remarketing to these people, but as you said, we have a new ad. In either Virtual Tour, we have new creative that no one’s doing. And it’s funny that you mentioned a Virtual Tour. They’re actually advertising that, whether you meant it or not.

I’m emphasizing that people just say, hey, use the Virtual Tour as an ad, right? Because it’s really cool, it’s really unique, no one’s doing it, and it’s going to look great for the business. But to your point, we’re able to track everything. I would recommend if you already have Virtual Tour, not just have the link from the Google or Facebook or Instagram ad, go directly to the Virtual Tour link itself, and create a landing page on your website specifically for the Virtual Tour.

This way you’re actually able to get more info, get more data of, okay, what’s the bounce rate? Are people staying for x amount of time? Why are they staying? Why are they leaving? And just have a good perspective of what is going on at the end of the day.

Reach out to Sean Boyle if you want to create a virtual tour for your business.