How to repurpose webinar content?
Content creators, YouTubers, and content writers write and generate content in the hope that it will add value to people’s lives online. However, from a long-term perspective, it is difficult to maintain the content’s hype and purpose. It might become outdated and may not contain the necessary updates or changes.
But some content will be evergreen content that you can repurpose once in a while. Repurposing content (also known as “content recycling”) is reusing all or parts of existing content to broaden its reach. Repurposed content is typically converted into a new format (for example, turning a blog post into an infographic).
Why should you conduct a webinar?
In today’s environment, conducting a webinar might be worth it. It also depends on the industry. The educational industry still today has been impacted heavily by webinars. Some webinars even give them certifications to attract even more people. One of the main advantages of the webinar is that if you are conducting a webinar with amazing panelists, you’ll get a ton of content for content repurposing. Each webinar can be viewed on-demand; you can continue to reach your target audience after the broadcast has ended, allowing you to broaden the reach and impact of your message.
How to repurpose Webinar content?
Webinar repurposing is taking the content from a webinar and adapting it for use in different formats or audiences. It can include converting a webinar into a blog post, creating an infographic, or turning a webinar recording into a podcast episode.
Below are the top 15 ways you can repurpose your webinar content :
Non-viewers should be sent the replay.
Every live webinar is recorded automatically. It is common for someone to register but fail to attend the webinar. In that case, you can easily share the replay with those who aren’t watching. The replay is identical to your live webinar. Those who missed the live webinar can watch the replay later.
Make your live content available as an on-demand webinar.
You can also repurpose your live webinar recording as an on-demand webinar. After registering, you can watch an on-demand webinar right away. Essentially, an episode from a streaming service. The viewer chooses when they will watch the webinar. Your live webinar is easily converted to on-demand and is identical to the live version. The question box allows attendees to ask questions, which are then forwarded to your email.
Use social media to share short clips from your live webinar.
Make use of video editing software to create a short clip from the recording of your webinar. Then, share the video on your social media channels. You’ll attract more viewers to your next webinar because the target audience knows what to expect.
Include webinar quotes in new blog posts.
When considering where to repurpose your webinar content, keep in mind that the webinar does not have to be the primary focus of the new content. If you’re working on a new piece of content related to a webinar topic, you can take a few quotes from the discussion and include them in a blog post, eBook, or email.
