How virtual tours will help your page ranking?

This blog contains a section of a podcast — Web3 Digital Marketing Entrepreneur

Jeff: When you mentioned all these virtual tours and everything can push up the rankings, as you mentioned, I think SEO and the content marketing side, I’m sure SEO and all stuff would be great stuff as well for the virtual tours. If you can. Can you give a brief on how these virtual tours can really boost up rankings or a content perspective or an SEO perspective, the business’s authority or whatever it is, would you be able to do that?

Sean: Yeah, absolutely. So there are really three ways that these virtual tours help get more traction, and more revenue for a business, right? The first is, if you go on Google My Business, I’m sure your audience knows what Google My Business is. If you go on the dashboard, and it’s actually weird because the dashboard is going away, it’s actually just going to be like the organic search on Google where you can manage it, which that’s a whole other issue.

I don’t like that Google’s doing that, but I digress. Google actually emphasizes that you need a virtual tour of the business. So it’s literally saying to the business centre, hey, we’re prioritizing this in a ranking. It’s kind of like getting more reviews and posting more. You get that virtual tour, we’re going to rank it higher. So that’s just number one. And obviously, Google has this software and technology and they have shooters who can come out and do this. But in all honesty, it’s not that good.

It’s very amateurish. And you want to hire a professional like me to do this because this is what we do day in and day out, while Google kind of just barely does this, and they’re not that good at it, in all transparency. The second thing is we have a process called geo-tagging, and I’m sure some of your audience knows what that is, but just to reinforce what that is, you have a piece of content. I e the virtual tour.

And let’s just say with you, Jeff, if you’re in Philadelphia and you have a bakery, you have what geotagging is. You have the coordinates of a city I e. Philadelphia, the longitude and latitude, and you put that into the virtual tour. And then you also add the niche that you’re in a bakery, and then you tag it with the EXIF tag, right? And you can do this on Geo imager. It’s just geoimgr.com. It’s a free thing. It’s what we use to geotag our client's assets. And then now it’s properly geotagged.

So when you post the tour on Google and on the website, people are going to say, and Google especially is going to say, hey, they do baking in Philadelphia. So Google now, since you’ve organized and told Google what you are, prioritizes you because you’ve tagged the assets as such, it’s almost like if you have a blog post and you ask a certain question, you ask a certain keyphrase, and you pop up for that blog.

It’s the same thing for a virtual tour. And not a lot of people are doing this from a virtual tour perspective. They’re just creating great virtual tours, right? But they’re not actually technically optimizing it with SEO, which is something I think we do a really good job at. And the third thing is, inside of the virtual tour, furthermore, we embed key phrases, external links, internal links, all these different things, just like you would do with a blog post that I’ve just mentioned.

And again, Google is analyzing all of this stuff just like a blog page, right? So once you have more tags and you have more links and videos and key phrases embedded in the tour, google is going to analyze all that. They’re going to crawl the virtual tour. And again, if the tour is on your website and it’s on your Google page, you’re going to get those rankings for those niche key phrases. So those are really three main benefits that we’ve seen and that we like to include for all of our clients so that they can get more clicks from a local perspective.

Reach out to Sean Boyle if you want to create a virtual tour for your business.