Indian Brands Working Their Way Into Augmented Reality Marketing

In the ever-evolving world of marketing, businesses are constantly seeking innovative ways to capture the attention of their target audience. One such approach that has been gaining popularity recently is augmented marketing.

With cutting-edge technology, increased marketing offers a unique and immersive experience that can leave a lasting impression on consumers. And in India, businesses are taking full advantage of this emerging trend, using it to enhance their marketing strategies and engage with their customers in new and exciting ways. In this blog, we will cover some of India’s most stunning augmented marketing examples and how they are revolutionizing how businesses connect with their audience.

Frooti:

Frooti, a popular mango-flavoured drink brand in India, utilized augmented reality (AR) in its ad campaign to engage its target audience. Frooti’s AR campaign allowed users to scan the product’s packaging and view a 3D-animated mango that comes to life on the user’s phone screen. The campaign aimed to create a fun and interactive experience for their consumers, which worked remarkably well.

The AR campaign helped Frooti increase its brand awareness and drove significant engagement on social media. Users were encouraged to share their AR experiences on social media, creating a buzz around the brand.

OnePlus:

OnePlus, a Chinese smartphone manufacturer, has incorporated AR technology into its product launches to create a unique and immersive customer experience. The company used AR technology in their OnePlus Nord product launch, allowing users to view the new product in 3D on their mobile screens.

OnePlus utilized Facebook’s AR technology to create a virtual product showroom. The showroom allowed customers to view and interact with the new phone, explore its features and design, and even take pictures of it in their environment using AR.

The AR campaign helped OnePlus generate buzz around its new product and created a unique customer experience.

Godrej:

Godrej, a renowned Indian conglomerate, used augmented reality (AR) technology in its advertising campaigns to engage customers and create a one-of-a-kind brand experience. To demonstrate the efficiency of its products, the corporation incorporated AR technology in its ad campaigns for home security solutions.

Godrej’s AR campaign enables customers to view their home security devices in 3D, demonstrating how they function and how they might improve home security. The campaign effectively raised interest in the company’s products and drove sales.

The success of the AR campaign may be credited to Godrej’s innovative use of technology, which allowed it to present its products as engaging and interactive.

Tata:

Tata, a multinational conglomerate, has used augmented reality technology in its advertising efforts to provide customers with a unique and immersive marketing experience. Using the technology, Tata’s AR campaign showcased its new automobiles, allowing customers to view the vehicles in 3D and explore their features.

Customers could interact with the automobiles, study their design and features, and even take them for a virtual test drive through the AR campaign. The ad effectively raised awareness of the company’s new car models and drove sales.

Tata’s AR campaign’s success can be due to the innovative use of technology, which helped to create a one-of-a-kind and immersive brand experience for its clients.

GeoGebra 3D Calculator:

GeoGebra, a dynamic mathematics software startup, has integrated augmented reality technology into its 3D calculator to improve the learning experience for users. Users can explore and interact with mathematical concepts in 3D using the GeoGebra 3D Calculator, making learning more engaging and dynamic.

The GeoGebra 3D Calculator’s AR technology allows users to project 3D mathematical objects onto real-world surfaces like desks or tables, delivering a unique and immersive learning experience. The calculator may also be used with virtual reality (VR) headsets, which improves the user experience even further.

The GeoGebra 3D Calculator has proven extremely beneficial in improving students’ and instructors’ learning experiences, resulting in a more engaging and participatory approach to mathematics learning. The calculator’s success can be attributed to the innovative use of AR technology in education, which can revolutionize how we learn and teach mathematics in the future.

AR Ruler App — Tape Measure & Camera To Plan:

The AR Ruler App is a mobile app that uses augmented reality (AR) technology to generate a virtual ruler and tape measure that allows users to measure objects and distances in real-time. The app’s AR technology creates a 3D environment model using the phone’s camera, allowing users to measure items correctly and rapidly.

The AR Ruler App has shown to be quite useful in various situations, including measuring furniture for a new flat, measuring distances when trekking, and even measuring objects for DIY projects. The app’s simplicity and precision have made it a popular choice among users.

The AR Ruler App’s success can be credited to the creative application of AR technology, which has made measuring distances and objects more efficient and accurate. The app has become a valuable tool for many users, showcasing the potential of AR technology in everyday applications.

Lenskart:

Lenskart, an Indian eyeglasses firm, has integrated augmented reality technology into its app to provide clients with a unique and immersive purchasing experience. Using their phone’s camera, users can virtually put on spectacles and sunglasses thanks to the company’s AR technology.

The Lenskart app uses facial recognition technology to precisely measure the user’s face and deliver real-time virtual try-ons of glasses and sunglasses. Users may try on several frames to see how they look on their faces, making the purchase experience more personalized and interesting.

The augmented reality technology used in the Lenskart app has shown to be extremely effective in improving customer engagement and driving sales. The app’s success can be due to the innovative application of AR technology in the eyewear business, which has resulted in a more immersive experience.

Maybelline: 360 degree film for Amazon India Fashion Week:

Maybelline, a cosmetics company, utilized AR technology to create a 360-degree film for Amazon India Fashion Week. The film showcased Maybelline’s makeup collection and gave viewers an immersive and interactive experience.

The 360-degree film utilized AR technology to create a fully immersive experience for viewers, allowing them to view the makeup collection from all angles. The film was designed to be viewed on a smartphone or a VR headset, creating a unique and engaging experience.

The success of Maybelline’s 360-degree film can be attributed to its innovative AR technology, creating a new and engaging way for viewers to experience makeup collections. The film also showcased the potential of AR technology in the fashion and beauty industries, providing a new way for companies to showcase their products to customers.

Conclusion

Augmented marketing has taken the Indian advertising industry by storm, providing innovative and immersive experiences for consumers. From AR in real estate to gamification in retail, the potential applications of augmented marketing in India are vast and exciting. As businesses continue to embrace this technology, we can only expect to see more creative and effective campaigns in the future, enhancing customer engagement and driving business growth. Augmented marketing is not just a buzzword but a game-changer that has already transformed the advertising landscape in India.

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