This is how you should start your podcast…

This blog contains a section of my podcast — Jeff’s Podcast Academy.

Jeff: As you mentioned strategically, do you have any pointers for those who want to start? Now, this dip would be interesting for some people. They’d be like, okay, everyone stopped doing it. Now it’s time that we should start. Do you have any strategies for that?

Ahron: Yeah, it’s important when you create your strategy; like you’re saying, are you going to have guests? Are you going to do it solo? But something that we’re seeing is who’s your listener, who are you trying to get? And where. We’ve seen a lot of big success in podcasting in general in the industry.

We see it with these huge podcasts that need an ideal client. They’re just talking about everything for everyone. And so we try to create those too. That’s a huge part of the strategy of figuring out who your ideal customer is. And this is just marketing. You know this from marketing as well. It’s just figuring out who am I trying to get, who am I trying to talk to, and how do I create something that’s going to have those people in terms of that, like a sub-note on that is that I always like the Seth Godin.

His strategy is to pick ten people that could be like raging fans. Just ten people, put them in a room and like, how would you engage them, how would you talk to them, what would they want to hear from you, what would they want to take from you? And it simplifies the process because if you get ten, you can get 20, 30, 40, or 1000. But if you have those ten people in mind, it will take a lot of work to create something of value each week once you also figure out who your podcast is for.

So then questions like, how long should my podcast be? How often should I be releasing? These are parts of the strategy that get answered. Because again, if you’re talking to somebody who wants quick bursts of marketing and daily marketing tips, don’t make a 45 minutes episode. It won’t be sustainable for you, and no one will listen because it differs from what they want daily. So your answers to these kinds of what’s the right episode length?

That’ll be answered once you figure out who you’re listening to. The main strategy I like to start with is who you are talking to. And it’s also a mindset shift when you start thinking about your podcast. That way, you don’t need hundreds of thousands of listeners to get sponsorships. I’ve had episodes with under 200 listens per episode that I’ve gotten sponsored by big tech, not huge tech companies, but by niche tech companies, by tech companies that are also trying to get to that niche of customer

DM me on LinkedIn if you want a free consultation on “How to launch and grow your Podcast?”

Check out Jeff’s Podcast Academy
Audio:
https://hubhopper.com/podcast/jeffs-podcast-academy/314178

Video:
https://www.youtube.com/channel/UCU-5Pogg4iJsmvs_gKNBmJg?sub_confirmation=1