What fashion brands use augmented reality?
By utilizing augmented reality capabilities, fashion companies and online merchants may increase customer engagement and satisfaction. Thanks to augmented reality in the fashion retail industry, customers may have a new method to interact with various fashion and luxury items. By 2024, the market for augmented reality is anticipated to be worth close to USD 300 billion, according to a Statistica report.
Businesses may have a chance to take advantage of AR fashion technology to enhance their customers’ current shopping experiences. Companies can utilize augmented reality to give clients a more enjoyable shopping experience, including the chance to test out the item they want to buy visually.
What fashion brands use augmented reality?
Burberry: Using AR to increase client interaction
It is only possible to talk about fashion industry advances by bringing up Burberry. The UK design firm known for its trench coats is innovative in using augmented reality to promote its brand and keep customers. See some of the renowned company’s most fruitful augmented reality initiatives below.
Gucci offers virtual shoe fittings at home
Customers can digitally and remotely try on Gucci’s Ace footwear collection thanks to an iOS app developed by the fashion house using augmented reality technology. The Italian company unveiled the remedy in 2019, before the age of the global lockdown. Since then, it has emerged as one of the most successful strategies for increasing sales during extended shop closures. Online shopping is becoming more and more popular, and this trend is certain to continue.
ASOS’s “See My Fit” feature
As part of their shopping app, ASOS, one of the largest online fashion retailers, introduced the Virtual Catwalk AR function in 2019. By making it easier for app users to picture clothing on real people before making a purchase, the function was created to improve the online customer experience further.
The wonderful mirror by Timberland
The outdoor clothing retailer chose to use the so-called “magic mirror,” an AR-enabled mirror that electronically “clothes” people in particular items from a specified collection. Customers could see how they might seem in various clothing as a consequence.
One of the first companies to offer virtual changing rooms at a Polish shopping mall was Timberland. In partnership with Lemon & Orange, they put the initiative into action, enabling clients to try on specific items from their most recent collection quickly.
To learn more about Metaverse, make sure to follow.
My Blog — Metaverse, Web3, Marketing, Content repurposing
My LinkedIn — Get to know how to start in the Metaverse.
My Instagram — Metaverse News, Metaverse Opinions.
My Podcast — Interview with Metaverse and Web3 Leaders
